The Signal story

What if world-class software could revolutionize cross-border vehicle trade? We didn't just ask the question, we built the answer, turning complexity into simplicity and inefficiency into opportunity.

A man is focused on typing on a laptop computer, with a thoughtful expression on his face.

$15B opportunity

Hidden in plain sight was a massive market of late model, low mileage vehicles moving south. Now we're the only company building technology that fuels the Canada-US vehicle export market.

Aerial view of a busy parking lot filled with various cars parked in neat rows under a clear blue sky.

Team of 70+

Our team’s deep technology backgrounds coupled with decades of automotive expertise allows us to transform the industry.

350k vehicles

350,000 vehicles are exported from Canada to the US annually. And we grow it every single day. For decades, this industry relied on spreadsheets and sticky notes. We saw the chaos and envisioned something better.

Our exporting vision through the years

How we created the category-defining platform for cross border vehicle trade

2017: Walked the walk

At our heart, we’re a tech company. But to truly understand our unique business, we started exporting cars. We processed 10,000+ vehicles, learning every pain point firsthand.

2018: Created the solution

Launched Signal Export platform for Canadian dealers, transforming our hard-earned expertise into technology that democratized access to the US market.

2019: Became the gateway

Achieved Registered Importer status—a crucial regulatory designation that allowed us to control the entire import process and build Signal Import.

2022: Crossed the chasm

First major US and Canadian dealers adopted our platform. Launched Signal Marketplace, creating direct dealer connections across borders.

2023: Completed the ecosystem

Introduced Signal Finance and Insurance, giving dealers the complete toolkit for profitable exporting without capital constraints.

Today: Setting the standard

No other company offers our end-to-end solution. We continue enhancing our AI-driven tools while expanding our remarketing partnerships, including ACV.