The Signal story

Signal is the tech-enabled wholesale platform for cross-border vehicle trade, turning a fragmented, multi-billion-dollar Canada–US dealer category into a single network.

We run the full transaction stack on every vehicle: appraisal, compliance, financing, insurance, payments and remarketing. Proprietary data and AI match US dealers with fresh-titled Canadian inventory, and embedded capital and coverage let Signal guarantee the number on the Canadian side and settle the sale on the US side.

A man is focused on typing on a laptop computer, with a thoughtful expression on his face.

Every vehicle funded

Signal finances vehicles at pick-up and carries the vehicle through the US sale, secured by title in hand and vehicle in our possession.

Aerial view of a busy parking lot filled with various cars parked in neat rows under a clear blue sky.

Every vehicle insured

Embedded insurance coverage runs from the seller's lot to the sale, written into the transaction.

Two sides, one network

Guaranteed numbers in Canada, first claim in the US, and data that compounds with every vehicle.

Our exporting vision through the years

How Signal got here

2017

Started exporting cars ourselves to learn every step of the process firsthand.

2018

Launched the export platform for Canadian dealers: appraisal, logistics and documents in one system.

2019

Became a Registered Importer, taking control of the import process end to end.

2022

First large US and Canadian dealer groups on the platform. Launched the Marketplace, connecting dealers across the border directly.

2023

Added export financing and insurance, so dealers can export without capital constraints.

Today

Instant Offer gives Canadian dealers a firm number on any eligible vehicle. Early Access gives US dealers first claim as those vehicles cross. Scout puts Signal's data in the AI tools dealers already use.

Leadership

The people running Signal on both sides of the border.

View Leadership

Tane Jillings

Chief Executive Officer

Favourite car:

Porsche 911 GT3

Steve Jillings

Executive Chairman

Favourite car:

1967 Shelby GT500 by Revology

Raj Fagurha

Chief Financial Officer

Favourite car:

Aston Martin DBS

Where we are

Offices in Canada and Lithuania. Facilities on both sides of the border.

Corporate offices

Surrey, BC, Canada

Head office.

Edmonton, AB, Canada

Dealer relations for the Prairies.

Vilnius, Lithuania

Engineering.

Processing facilities

Surrey, BC, Canada

Export preparation: vehicles and documents readied for the crossing.

Ferndale, WA, United States

Registered Importer facility for the western US.

Flint, MI, United States

Registered Importer facility for the eastern US.

Join Signal

Help build the platform that runs cross-border vehicle trade.

See open positions

Morgan Fraser sitting in the Signal office, at a wooden desk.

Talk to Signal

Contact