F-150s alone make up nearly 25% of cross-border volume.
When it comes to exporting vehicles from Canada to the US, one category stands tall above the rest and that’s pickup trucks.
In fact, trucks and SUVs together account for over 70% of vehicles sold in the US – and Canadian dealers have become a key source for meeting that demand. But why does this trend exist? Let's dive in.
US demand is steady and strong
Americans love their trucks. Whether it’s an F-150, Ram, or Silverado, pickups dominate dealership lots and driveways across the country. These vehicles are as much a tool as they are a lifestyle choice, which makes their demand far less volatile than sedans or compact cars.
Canadian supply fills the gap
Canadian dealers provide a consistent flow of late-model, low-mileage trucks and SUVs that US buyers can’t always find locally, oftentimes in better condition and with less mileage than trucks south of the border.
Certain models always move faster
Signal’s market data consistently shows strong cross-border movement for:
- Ford F-150 – The undisputed volume leader in North America for over 40 years
- Chevy Silverado / GMC Sierra 1500 – These workhorses sell fast on both sides of the border, and combined they sell better than F-150s in the US.
- Toyota Tacoma and Tundra – They hold value well and appeal to niche buyers.
Intelligence drives inventory strategy
Understanding which trucks move fastest – and when – is key to maximizing margins. Real-time market intelligence helps Canadian dealers prioritize which vehicles to export and when to hold back. The right data means less guesswork, quicker turns, and higher returns. Signal provides these insights in our platform.
The bottom line of trucks and SUVs
Trucks and SUVs aren’t just a trend. They’re the backbone of cross-border trade.
With US demand high and Canadian supply strong, the pickup truck segment remains the sweet spot for profitability.
When you know exactly which trucks to move, at the right time, you’re not just moving metal. You’re moving metal smarter.
Let’s get you exporting! www.signal.vin/contact
